Why thread count is mostly a marketing trick
If you've ever stood in a bedding aisle and reached for the higher number, you've been targeted. Thread count tells you how many yarns are crammed into a square inch — but says nothing about the quality of those yarns. A 1,500-thread-count cotton sheet woven from short, low-grade fibers will feel scratchier and last less long than a 300-thread sheet woven from long-staple Egyptian cotton or finely-spun bamboo viscose. We dig into how the number became a marketing weapon, why brands inflate it (sometimes by counting plies as separate threads), and what to actually look for when you're shopping.
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